Identity Digital Deqo Domain Options Launch Lowers Barriers for Domain Investors

Identity Digital and Deqo announced Domain Options on November 10, 2026. The product grants investors exclusive rights to market and sell chosen domains for 24 months after paying a single fee of $20 for standard names or $30 for registry-premium names.

Deqo, the asset management platform developed by the BrandBucket team at Boxador, serves as the initial exclusive provider. The offering covers 17 Identity Digital TLDs, including .bet, .digital, .games, .global, .group, .guide, .info, .io, .legal, .live, .market, .media, .news, .pro, .social, .studio and .travel.

Domain Options Pricing and Operational Rules

The flat fee replaces annual registration or renewal costs that can reach several thousand dollars for premium names. Investors receive no nameserver control and cannot host websites during the option term. Sales must route through the Deqo platform, with payment held in escrow until transfer completes.

If a domain remains unsold after 24 months, the option expires and the name returns to general availability. The structure targets carrying-cost reduction so investors can hold larger portfolios without immediate renewal outlays. Identity Digital vice president Brian Lonergan stated the approach lowers entry barriers and increases outbound sales activity that benefits the registry.

Deqo CEO Margot Bushnaq described the tools as enabling professional portfolio oversight with financial tracking and projection features. The platform also includes a retail marketplace charging 10 percent commission, wholesale functions, and registrar services. Beta access is invitation-based at deqo.com, with plans for wider rollout.

Platform Features and Rollout Timeline

Deqo offers tiered subscriptions. The Basic plan is free, Premium costs $10 per month, and Pro is $30 per month. Early beta participants receive Pro access at no charge through early 2027. Additional TLDs and potential distribution through other aftermarket platforms are scheduled for later phases.

Domain Options availability begins November 16, 2026. The product addresses high renewal expenses that previously limited participation in premium domains. Industry projections cited in company materials indicate the domain aftermarket will nearly double in size by 2035, positioning the new option as a liquidity tool for investors.

Deqo builds on BrandBucket’s existing marketplace for brandable domains. The combined service set lets users manage acquisitions, track performance metrics, and execute sales within a single interface. Further liquidity features remain under development according to the November 10 statements.